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SUPPRESSION: DECEASED, GONEAWAYS |
Gone-away and deceased file suppression Reduce
costs & prevent distress and complaints Suppression
objectives are 1) to remove gone-aways which
waste money and resources and 2) remove deceased names
from the file to prevent distress, unwanted aggravation and complaints. For
'gone-away' suppression we can check your file against 6 possible files: Royal
Mail NCOA (12M records) and the REaD group GAS suppression
file (15M records) and the NSF (National Suppression File) (8M)
from the DMA, and the new USS (12M) (Universal Suppression File)
from the Royal Mail, and the Experian Suppression File (gone-aways
and deceaseds), and the Acxiom Purity File of verified gone-aways. NB:-
We always apply the cheapest suppressions first in order to minimize your suppression
costs. To remove deceased records we use: Mortascreen,
mainly compiled by Smee & Ford from probated wills and the REaD group Bereavement
Register - compiled from cards filled out at the Registrar of Births
and Deaths. We can also remove MPS (Mail Preference Service),
ie those people who have requested 'no cold mail' - this is
a requirement for recruitment campaigns. We also hold the Baby MPS ( enables
parents who have suffered a miscarriage or breavement of a baby in the first weeks
of life to register their wish not to receive baby related mailings). For
each suppression job we have a fixed processing charge of just £75
regardless of the size of your file (whether 5,000 or 5,000,000) - plus the 'hit'
charges - ie. each deceased or gone-away removed or flagged. Hit
Charges for suppression or flagging are (each):- Gone-Away Suppression:
Royal Mail: 14p, REaD GAS: 19p, Expression (Previously NSF):
25p (20p to DMA members), USS: 15p, Experian
File : 16p, Acxiom Purity: 16p Deceased
Suppression: MortaScreen : 19p, Bereavement File 19p
Flagging your own data: You can choose
to have flags affixed to your data rather than suppressing your records. Our
costs for flags are the lowest in the UK:- GAS flag: 49p, Mortascreen
flag: 38p, Bereavement Register flag: 54p, Royal Mail USS flag:
25p, Acxiom Purity flag: 25p. {MPS or Baby MPS suppression
is charged at 50p per thousand records checked} Call us on
01947 824710 for a quotation or use our online 'Request Info' page by
clicking here or click
here for our price list. |